A logo is only useful if you have it in the right shape for every place it goes: your website, your social profiles, invoices, signs and packaging.
Files you should receive
- SVG — a vector file that stays sharp at any size. Your website and printers want this.
- PNG with a transparent background — for documents, slides and social posts.
- Light and dark versions — one for light backgrounds, one for dark.
- A square icon — for profile pictures and the little browser tab icon.
Rules you should receive
- Colours with their codes, so everyone uses the same ones.
- Fonts for headings and body text.
- Spacing — how much empty space to leave around the logo.
Check before you accept
- Does it still read when it's tiny, like a profile picture?
- Does it work in one colour?
- Do you own the rights once you've paid?
Our logo & brand kit includes all of the above for $149.